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UX Research – what is it, and why it is so important?

UX Research – what is it, and why it is so important?

Successful User Experience is preceded by User Research (UX Research) in order to be truly successful. It must be clear in advance what constitutes a good UX in the first place. UX research helps from the very beginning to work out a meaningful UX strategy and...

Competences in UX Design

Competences in UX Design

The work of a User Experience Designer (UX Designer) in digital is a whole range of possibilities and competences. UX digital is everything that affects a user's interaction with a given digital product, from problem recognition to the implementation of new solutions....

What is branding and why it is so important?

What is branding and why it is so important?

By definition, branding is nothing more that marketing practice. With branding we often combine corporate logos, visual identities or colors. But is it really sufficient explanation? Branding is for me the process. Not always easy, not always beautiful, but still a...

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